Do you have an eye for visual content and a knack for organization? While everyone else is scrolling through Pinterest planning their next DIY project, you could be turning your Pinterest skills into a profitable service business. With businesses struggling to manage their Pinterest presence, there’s a growing demand for expert Pinterest managers.
Introduction to Pinterest Management
Many businesses know Pinterest is a powerful platform for driving traffic and sales, but they struggle to manage it effectively. They don’t have the time or expertise to create eye-catching pins, optimize their boards, or keep up with the platform’s unique algorithm.
By providing Pinterest management services, you help businesses tap into Pinterest’s massive audience, boost their online presence, and drive steady traffic to their websites. You take over the complex tasks of managing their Pinterest accounts, while they focus on running their business, and in return, you build a profitable income stream for yourself.
Setting Client Goals
Your role as a Pinterest manager starts with setting clear goals for your clients. Businesses use Pinterest for different reasons—some want to drive traffic to their blog, others aim to increase sales, and some are looking to grow brand awareness.
Understanding your client’s primary goal will shape how you manage their Pinterest account. From creating engaging pins to tracking performance, every aspect of your service will align with those objectives. This ensures that your efforts deliver tangible results, whether that’s an increase in website traffic, more email subscribers, or direct sales.
Creating Engaging Pins
Pinterest is a visual search engine, so the quality of the pins is critical to success. You’ll be responsible for creating visually appealing pins that grab attention and encourage clicks.
This includes designing pins that are consistent with your client’s brand, using the right fonts, colors, and images. Your pins should not only be eye-catching but also informative.
They need to clearly communicate the value of the content they’re linking to, whether it’s a blog post, product page, or lead magnet. Effective pin design increases engagement and drives traffic, so mastering this skill is key to offering Pinterest management services.
Pinterest SEO Strategy
SEO plays a significant role in Pinterest management. Like Google, Pinterest relies on keywords to show relevant content to users. You’ll need to optimize each pin’s description, title, and alt text with the right keywords to ensure they rank well in Pinterest search results.
This is where many businesses struggle—they often create great content but fail to optimize it for discoverability. By researching keywords relevant to your client’s niche and incorporating them strategically, you increase the visibility of their pins and, ultimately, the traffic they receive. A strong SEO strategy helps pins get more impressions and stay relevant longer.
Board Management and Organization
Managing boards is another essential part of your Pinterest management service. Boards need to be organized, optimized, and regularly updated. You’ll create boards that align with your client’s niche and interests, making it easy for users to discover their content.
Each board should have a clear theme, a relevant title, and a detailed description with keywords. You’ll also arrange the boards in a logical way on the client’s profile, prioritizing the most important ones. Additionally, you’ll be responsible for keeping the boards fresh by regularly adding new pins and removing underperforming ones.
Content Scheduling
Scheduling pins is a time-saving strategy you’ll use to keep the client’s Pinterest account active without having to post manually every day. Tools like Tailwind or Pinterest’s own scheduling feature allow you to plan pins in advance, ensuring there’s a steady flow of content being shared at optimal times.
Pinterest rewards consistency, so regular pinning is essential to maintaining and growing the account’s reach. Scheduling also allows you to manage multiple clients efficiently, as you can batch your work and ensure that pins go live at times when engagement is highest, even if you’re not actively managing the account.
Analytics and Performance Tracking
Another key service you’ll provide is monitoring analytics. Pinterest provides valuable data on how well pins and boards are performing, including metrics like impressions, saves, clicks, and overall engagement.
You’ll track these metrics regularly to understand what’s working and where improvements can be made. For example, if certain pins are driving more traffic or getting more saves, you can create similar content to build on that success.
If other pins aren’t performing as expected, you’ll know when to update or replace them. This data-driven approach helps you continually refine your strategy and ensures the best results for your client.
Leveraging Group Boards and Communities
Group boards and Pinterest communities are additional tools you can leverage to boost your client’s reach. Group boards allow users to collaborate and share each other’s content, which can significantly increase exposure.
You’ll find relevant group boards that align with your client’s niche and work to get them invited as a contributor. By pinning your client’s content to these boards, you increase its visibility to a larger, more engaged audience.
Rich Pins Implementation
Similarly, Pinterest communities provide a space for users to connect over shared interests, and you can join or create communities where your client’s content can thrive. Another valuable service you offer is creating Rich Pins.
Rich Pins pull extra information from your client’s website directly into the pin, making them more informative and engaging. For example, product Rich Pins show real-time pricing and availability, while article Rich Pins display the title, description, and author of the post.
Pinterest Advertising Management
Pinterest Ads are another service you can offer. While organic growth on Pinterest is powerful, paid ads can help accelerate results. You’ll set up and manage Pinterest Ad campaigns for clients looking to boost specific pins or target a broader audience.
Ads can drive more traffic, promote seasonal products, or build brand awareness faster than organic strategies alone. You’ll handle the creation of Promoted Pins, targeting options, and budgeting to ensure the ads deliver the best return on investment. Pinterest Ads are particularly effective for eCommerce businesses, as they directly connect users to product pages.
Client Communication and Reporting
Effective communication is key to a successful Pinterest management service. Clients will want regular updates on how their account is performing and what steps you’re taking to improve it.
You’ll provide clear, concise reports that break down key metrics like traffic, engagement, and conversions. Highlighting wins, such as an increase in repins or higher click-through rates, helps clients see the value of your work. Explaining areas for improvement and your plan to address them also builds trust and ensures long-term relationships.
Service Pricing Strategy
Pricing your Pinterest management services depends on the scope of work and the client’s goals. You can offer different packages, such as basic management that includes pin creation and scheduling, or more comprehensive services that include SEO optimization, analytics tracking, and paid ad management.
Offering tiered pricing allows you to serve a range of clients, from small businesses looking for simple management to larger brands needing
more detailed strategies. Charging a monthly retainer fee is common for Pinterest management, ensuring you have a steady income while providing ongoing value to your clients.
Final Thoughts
Offering Pinterest management services is a valuable and growing freelance opportunity. Pinterest is a unique platform that drives traffic and sales, but many businesses don’t know how to use it effectively.
By managing their accounts, creating optimized pins, and tracking performance, you help clients grow their online presence and drive more results. Your expertise saves them time and helps them capitalize on Pinterest’s potential, while you build a profitable freelance business that delivers measurable results.
